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European Researcher. Series A – международный научный журнал по социальным наукам

E-ISSN 2224-0136

Периодичность – 1 раз в 3 месяца.
Издается с 2010 года.

Number 2. (in 2 part) September 25, 2013


Historical Sciences and Archaeology

1. Khrystyna M. Vintoniv
The Ukrainian Documentary Heritage in Canadian Virtual Space: Digital Exhibitions, Encyclopedias and Databases

European Researcher, 2013, Vol.(59), № 9-2, p. 2278-2283.

Abstract:
The article characterizes the Ukrainian documentary heritage in the Canadian virtual space. The Canadian digital exhibitions, databases and encyclopedias that present the information about the history of Ukrainian emigration, economic, cultural, religious and political life of Ukrainians in Canada are analyzed.

URL: http://www.erjournal.ru/journals_n/1380907622.pdf
Number of views: 802      Download in PDF


Economic Sciences

2. Nedim Makarević, Hikmet S.
Clients' Perceptions Towards IT Security of e-banking in Bosnia and Herzegovina

European Researcher, 2013, Vol.(59), № 9-2, p. 2284-2294.

Abstract:
Main objective of this research is to examine clients’ perceptions in Bosnia and Herzegovina towards IT security of e-banking, to diagnose problems and try to give proper solutions. Survey was prepared based on six variables and specific questions assigned to each variable. Response rate was good and 207 respondents were surveyed.Overall results suggested a slight agreement in general, and they indicated that when it comes to IT security of online banking, several factors including privacy, control and intangible features are highly important for clients of Bosnia and Herzegovina. Clients do not perceive tangible features as important as they actually are. Therefore, banks are those who need to give more effort when it comes to implementation of IT security in online banking. They definitely need to find more effective ways to inform and educate clients about IT security of using online service, and in that way create additional value.

URL: http://www.erjournal.ru/journals_n/1381865908.pdf
Number of views: 697      Download in PDF


3. Milica Pantović, Igor Stamenković
Tourism Potential Valorization of the River Danube in Novi Sad and its Environment Based on the Hilary Du Cros Model

European Researcher, 2013, Vol.(59), № 9-2, p. 2295-2305.

Abstract:
Natural resources are the main basis for tourism development in one region. Given that natural resources are not only aesthetic but also economic value of a certain region, they should be valorized in order to provide good basis for creating valuable tourism product. Rivers as such, are the best representatives that provide possibilities for developing different types of tourism, which could give huge benefits for the region. In this paper, the focus is on the river Danube which is the second largest river in Europe and part of Corridor VII. The aim of this paper is to evaluate and bring this river closer to the population of Serbia. Also, the intention is to show the importance of the Danube, since it flows through Novi Sad and has a great potential for developing nautical and cruising tourism. Investments in this resource would significantly contribute to the development of an integrated tourist product of Novi Sad and Serbia. Bearing all this in mind, this paper will present the results of evaluation of the Danube, based on model of Hilary Du Cros.

URL: http://www.erjournal.ru/journals_n/1380907839.pdf
Number of views: 960      Download in PDF


4. Sanja Stojanov, Snežana Besermenji, Miroslav Vujičić, Vukica Majstorović, Rastislav Stojsavljević
Measuring Tourism Potential of Places of Interest and Memorial Objects Using Analytical Hierarchy Process (AHP) - Case Study City Of Nis, Serbia

European Researcher, 2013, Vol.(59), № 9-2, p. 2306-2315.

Abstract:
Places of interest are the parts of the city that usually represent important historical events and which in that way mark the certain place. They were built for permanent preservation of the memories of significant events, people and places of national history (memorials). City of Nis is one of the oldest cities in Europe, as evidenced by a number of prehistoric sites and monuments in the city. Furthermore, it is recognized as the Nis traffc center of the Balkans as a geographical core of the Balkan Peninsula. The aim of this paper is to analyze the market appeal places of interest and memorial object in the city of Nis, and evaluate its potential and importance for the development of tourism. The paper used the analytical hierarchical method in order to evaluate the potential and importance of tourism in the area of Nis. Ten relevant criteria were proposed and were indicated for several of the most attractive places of interest and memorial object in city of Nis (Cegar Monument, Skull Tower, Bubanj Memorial Site) and were analysed by Analytic Hierarchy Process (AHP) which is one of the most popular tools in decision-making processes. Analyzing the sights it was found that Skull Tower has the highest market appeal, followed by Cegar Monument and the least market appeal has Bubanj Memorial Site.

URL: http://www.erjournal.ru/journals_n/1380907966.pdf
Number of views: 822      Download in PDF


Pedagogical Sciences

5. Alexander Fedorov
Russian Media Educators: Case Studies Portraits

European Researcher, 2013, Vol.(59), № 9-2, p. 2316-2330.

Abstract:
This article is devoted to case studies of the media education works of some well knowns Russian media educators. The analysis of media educational work of the famous Russian media educators leads us to the conclusion that media education in Russia is developing, building on the synthesis of the aesthetic, socio-cultural, and practical concepts, with a focus on the development of media competence of the audience, mainly school and youth. The enthusiasts of media education, even devoid of substantial public support for its innovative projects, achieve significant and meaningful results.

URL: http://www.erjournal.ru/journals_n/1380908070.pdf
Number of views: 700      Download in PDF


6. Mersid Poturak, Nedim Kadrić
Students Perceptions about Celebrity Endorsement

European Researcher, 2013, Vol.(59), № 9-2, p. 2331-2340.

Abstract:
The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celebrities endorsing brands has been increasing over the past decades. The purpose of this study is to examine perceptions of the student population in Bosnia and Herzegovina (hereafter named BiH) about the celebrity endorsement. Questionnaire is designed and used to survey a randomly selected sample of university students and 125 usable responses were obtained. During the research, five hypotheses have been tested. Data were analyzed by performing descriptive statistics and Chi-Square test. Chi-Square test was used to analyze relationship between nationality of respondents and factors that influence decision of choosing celebrity endorser by firm. Findings show that students perceive celebrities as a very important factor in advertisements.

URL: http://www.erjournal.ru/journals_n/1380908152.pdf
Number of views: 1353      Download in PDF


7. Ömer Faruk Sözcü, İsmail İpek, Erkan Taşkın
А History of Computer-Based Instruction and its Effects on Developing Instructional Technologies

European Researcher, 2013, Vol.(59), № 9-2, p. 2341-2347.

Abstract:
The purpose of the paper is to discuss instructional and technological developments based on the history of computer-based instruction (CBI). Historically, the development of the CBI movement began in earnest at the end of 1960s and in the early 1970s. At that time, computers, for the first time, began to be used in education, basically for teaching language and mathematics. Historically, CBI emerged from the programmed instruction and teaching machines of the middle of the 1950s. Educational computing began with a few large, government-funded projects on mainframe and minicomputers. At this time, several projects were developed to be utilized in instructional processes, such as PLATO and TICCIT. As a result, the developments after the 1970s will be discussed regarding the CBI process so as to indicate new instructional and technological developments as part of new learning technologies from past to present for students and educators in schools.

URL: http://www.erjournal.ru/journals_n/1380908243.pdf
Number of views: 806      Download in PDF


Philological Sciences

8. Vardan G. Arutyunyan
Interdisciplinary Approach to the Mental Lexicon: Neural Network and Text Extraction From Long-term Memory

European Researcher, 2013, Vol.(59), № 9-2, p. 2348-2354.

Abstract:
The paper touches upon the principles of mental lexicon organization in the light of recent research in psycho- and neurolinguistics. As a focal point of discussion two main approaches to mental lexicon functioning are considered: modular or dual-system approach, developed within generativism and opposite single-system approach, representatives of which are the connectionists and supporters of network models. The paper is an endeavor towards advocating the viewpoint that mental lexicon is complex psychological organization based upon specific composition of neural network. In this regard, the paper further elaborates on the matter of storing text in human mental space and introduces a model of text extraction from long-term memory. Based upon data available, the author develops a methodology of modeling structures of knowledge representation in the systems of artificial intelligence.

URL: http://www.erjournal.ru/journals_n/1380908317.pdf
Number of views: 865      Download in PDF


9.
full number
URL: http://www.erjournal.ru/journals_n/1381865838.pdf
Number of views: 1541      Download in PDF





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